Akshay has been seen in a retro avatar over the last month to promote his upcoming flick Action Replayy and this drive is the latest marketing strategy for the film. The idea for the drive was conceived jointly by Akshay, Aishwarya and producer Vipul Shah as they felt that this would appeal to the audiences the most.
While speaking to the media, Vipul said “We felt that the charm of retro can’t be conveyed convincingly in mere words or visuals. It would make a bigger impact if we show it to the people.
Vipul has his eyes set on a bright red convertible Dodge Impala for the promotional event as it will add to the impact, “In our film, I also used an open convertible Dodge Impala in bright red. So we just might bring it back as its colour will add significantly to the overall impact of Akshay and Aishwarya’s drive,” added Vipul.
Vipul who has so far not spoken much about Aishwarya during the Action Replayy promotional events, said that he found Aishwarya to be simple and down to earth saying, "I think this entire 'Diva' thing attached to Ash is just a media perceived image."
Vipul said that even though Aishwarya Rai was considered to be the most beautiful woman,she remains untouched by all the success and glory, and is just as simple as she first started.
Vipul Shah's ‘Action Replayy’ is an unusual love story that unfolds backwards in time. Be ready to feel the magic of retro with this film which is based on a 1994 Gujarati play 'Action Replay', and is a time-travel comedy capturing Mumbai in the 1970s. Akshay Kumar and Aishwarya Rai play a couple who are constantly fighting with each other but were able to rekindle love on their 33rd marriage anniversary.
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