Showing posts with label Ekta Kapoor. Show all posts
Showing posts with label Ekta Kapoor. Show all posts

Wednesday, August 21, 2013

Ekta and I make a strong brother-sister jodi

On the Hindu festival of Raksha Bandhan Tuesday, actor Tusshar Kapoor says he makes a strong brother-sister pair with his elder sibling Ekta, a successful producer of films and TV shows.

"It's been 36 years that I am getting a rakhi tied by Ekta. Every year we do the same thing. Since our childhood, even if we are not together on Raksha Bandhan, we celebrate the festival. She sends a rakhi to me wherever I am, and we talk over the phone," the actor told reporters here.

"I think our brother-sister jodi in the industry is very strong," he added.

Ekta and Tusshar are children of veteran actor Jeetendra and producer Shobha Kapoor. Ekta has produced films like "Mujhe Kucch Kehna Hai", "Kyaa Kool Hai Hum", "Shor In The City" and "The Dirty Picture", which starred her younger brother.
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Saturday, August 11, 2012

When TV channels refuse break, Ekta's soaps take leaps


Film producer and TV czarina Ekta Kapoor says TV channels' refusal to give a few months break to shows forces her to incorporate leaps in her shows.

"If channels tell me today that we don't want a leap and we'll give you a three-month break and you start from where you leave the story, I will not do a leap," the 37-year-old said at the press conference of her TV show "Parichay".

Ekta insists that in the absence of a break, a leap is the only way out to bring freshness in serials.

"Whenever you make a show, you deal with daily issues on an episodic basis and after some time it stagnates.

Abroad, you get a seasonal break so you can come back with freshness. To bring freshness, sometimes you need to show a different aspect of the story and for that you do a leap. It's as simple as that," said Ekta.

"Parichay" has taken a leap of 10 years and features Sameer Soni as Kunal Chopra and and Keerti Nagpure as his wife Siddhi. After the leap they will be seen raising their twins, separated at birth, at two different places.
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Thursday, August 2, 2012

Ekta overwhelmed by response to Kyaa Super Kool Hain Hum

Film producer Ekta Kapoor says she is overwhelmed by the box office response to "Kyaa Super Kool Hain Hum". 

The film, a sequel to the 2005 film "Kya Kool Hai Hum" and which opened last Friday, has already raked in over Rs.29 crore. 

"We were told that since our brand was seven years old, we'll have a Rs.10 crore opening. We had the highest opening during Ramzan. I'm totally overwhelmed," Ekta said at a press conference Wednesday. 

"When I started this film, I had a profit and loss sheet. The film had cost us Rs.13 crore and we thought it will make Rs.15 crore. We said if it crosses Rs.20, we'll call it a hit and if crosses Rs.25 crore, it will be a super hit. Today on the fifth day, it has crossed Rs.29.5 crore," she said.

On the negative response from critics on the film, Ekta said it was expected. 

"Critics were so vocal about how much they hated the film. We'll change next time," she said. 

Apologising to people who might have felt offended by the humour in the film, Ekta said the jokes were meant to make fun of films and not people.

"I never took off on any one person. The jokes were supposed to be on movies. I want to say sorry to everyone who thinks that they have been made fun of by us," she said.

After her previous film, "The Dirty Picture", was not telecast on prime time TV despite 59 cuts, Ekta has made sure this does not happen to "Kyaa Super Kool Hain Hum".
"We have worked on alternative scenes for television viewing of the film," she said. 

Ekta said she was scared of people comparing "Kyaa Super Kool Hain Hum" with "Kyaa Kool Hain Hum". 

"Once you go wider with the budget and the name of the film, there are more view points. All sequels have a comparison issue. That is why I don't do franchises on television," she said. 

Speaking more on television, she said that it was her "bread and butter" and she would dedicate the next six months only to TV. 

May do another sequel

The makers of "Kyaa Super Kool Hain Hum" are planning to make a sequel to the film, which has raked in nearly Rs.29 crore by the fifth day of its release. 

"Yes, we'll try to do a sequel to the film," said director Sachin Yardi at a press conference here. 

The film though has been panned by critics.
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Congress demands banning of Ekta's KSKHH


The recently released Hindi movie 'Kyaa Super Kool Hain Hum' (KSKHH) has attracted ire for portraying Goan Christian priests in a poor taste and insulting the religion.

Congress legislator Aleixo Reginaldo Lourenco raised the matter in the state legislative assembly demanding to ban the movie screening.

`Chunky Pandey's role of a Christian priest in the movie has offended the religion. I want the Chief Minister (Manohar Parrikar) to ban the screening of the movie,` Lourenco said as few other Congress legislators nodded in agreement.

Responding to his demand, Parrikar explained that state government does not have any right to ban a movie screening while also stating the he will move to the Central government in this regard.

The comedy flick produced by Ekta Kapoor and Shobha Kapoor hit the silver screen last Friday, July 27. The movie stars Tusshar Kapoor and Ritesh Deshmukh among others.
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Wednesday, August 1, 2012

Cheeky Kyaa Super Kool Hain Hum takes on cheeky critics!


Trust the makers of the comic sequel 'Kyaa Super Kool Hain Hum' to shock, just like the film!

In December 2012, when the first poster of the film was released, it was bold enough to carry reviews from two leading critics who had vehemently detested the original back in 2005.

In times where film makers are busy quoting glowing media reviews in their communication, Balaji, in a daring and first-of-its-kind print ad that appeared in a morning daily in Mumbai, has taken a few critics head-on by actually quoting their negative reviews and then cocking a cheeky snook at them by revealing the film's astounding weekend collections.

Says Ekta Kapoor, The taalis from the audience have paled the gaalis from some of the critics. The film's path-breaking collections have established the film's critic-proof status and reaffirmed our motto of what the audience wants - entertainment, entertainment, entertainment!

For the record, the film's 4-day net domestic collections are a staggering 26.46 cr!
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Monday, July 30, 2012

Kya Super Kool... earns Rs.7.12 crore on opening day


Ekta Kapoor is happy with 'gaalis' (criticism) and 'taalis' (applause) for "Kyaa Super Kool Hain Hum", which has drawn a decent response at the box office with an opening day collection of Rs.7.12 crore.

"We got gaalis (criticism) from the critics and taalis (appreciation) from the audience. That is the recipe for sure-shot box office success, " Ekta said in a statement.

"Kya Super Kool Hain Hum", featuring Tusshar Kapoor, Riteish Deshmukh, Neha Sharma and Sarah Jane Dias, is the sequel to 2005 film "Kya Kool Hain Hum".

Tanuj Garg, CEO, Balaji Motion Pictures says the first day collections reinforces the strength of the production company at creating "intriguing" content.

"The opening of 'Kyaa Super Kool Hain Hum' re-endorses our ability and strength at creating product intrigue and excitement through innovative marketing and aggressive distribution, " said Garg.
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Friday, July 27, 2012

Audiences yet to trust my banner: Ekta Kapoor


After making a mark with hit shows on the small screen, producer Ekta Kapoor made successful films like "Once Upon a Time in Mumbaai", "Shootout at Lokhandwala" and the blockbuster "The Dirty Picture", but believes her home banner Balaji Motion Pictures is too young to have earned the trust of the audiences completely.

"I don't think we have still built that reputation where people will automatically assume that a Balaji film will be very entertaining. So I am hoping that when three to four more films release, the audience will trust the banner more," Ekta said here.

"No one comes to watch Balaji films. The tickets priced at Rs.100 and Rs.200 are too much. People take it out from their budget, and youngsters from their pockets. They don't come for a brand name.

"In films, we are only two-and-a-half years old honestly, before that we were doing one-offs as a company," added the 37-year-old.

Balaji Motion Pictures' last film "The Dirty Picture" was a super hit and the next from the banner is adult comedy "Kyaa Super Kool Hain Hum", releasing Friday.

Asked is she is scared of higher expectations after a film like "The Dirty Picture", Ekta said: "That was a different film, this is different. I request the audience not to compare the two films."

She stresses that they have tried to make the film as entertaining as possible.

"My director and actors have tried not to waste the audience's three hours and, instead, made the film entertaining. We also know when the audience rejects it, how bad it feels and when they love, how nice that feels," said Ekta.

"Kyaa Super Kool Hain Hum" stars Tusshar Kapoor, Riteish Deshmukh, Sarah Jane Dias and Neha Sharma.
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Thursday, July 26, 2012

Has Ekta scrapped her jinxed Bajirao Mastani?


Ekta Kapoor might not make her ambitious TV show based on the love story of Bajirao and Mastani

It looks like Sanjay Leela Bhansali finally has a reason to smile. After much ado, buzz is that Ekta Kapoor has finally scrapped her production house`s grand epic show Bajirao Mastani. Ekta had announced the project last year and work was scheduled to start early this year.

Back then, SLB was said to be not too happy with Ekta`s plans, given that he was planning a film on the romance between the two lovers. But Ekta was unperturbed and decided to carry on with her project. However, the situation then changed.

A Marathi channel too came up with a show on the same lines. Our source says, `Ekta was about to begin work on the pre-production. However, thanks to this other show, she thought that there would be no novelty factor left in her version.`

Incidentally, the response for the other show was also not great and therefore she decided to not go ahead with her project.
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Monday, July 23, 2012

Ekta Kapoor again unhappy with censors


Ekta Kapoor is again at loggerheads with the censor board over her forthcoming film "Kyaa Super Kool Hain Hum" for its adult content. The filmmaker feels "we are going backward".

Ekta has already sold the satellite rights of "Kyaa Super Kool Hain Hum". After "The Dirty Picture" was barred from TV due to its explicit scenes, she has tried to play it safe with the new film.

She says she has shot alternate scenes to avoid any objections. The censors have already told her to delete some scenes which they think are objectionable.

"If you see the way I have made this film, I have scenes, which are alternative scenes (for TVs). If you see the film also, it doesn't go dirty.

"There are lot of scenes in the film, which are so funny that they don't go into the sexual route, " Ekta told.

"I shot the scenes much before, but in the present scenario I don't know what all I may have to re-shoot.

"I think we aren't going forward, we are going backward.

"I don't think that anybody would deny the fact that 'The Dirty Picture' is a film that women should see more than anybody else. We have had ladies shows which went packed houses.

"There were women who came back and told us that we will never look down upon a girl who does an item number ever again, " she added.

The 37-year-old filmmaker wants to fight for creativity.

"We are planning to, as an industry, get together and fight, " she said.

"There are various progresses we have made as an industry and it's not something that we are going to take lightly. It's a question on the basics of creativity."

Directed by Sachin Yardi, "Kyaa Super Kool Hain Hum" features Tusshar Kapoor, Riteish Deshmukh, Neha Sharma and Sarah Jane Dias. It is slated for July 27 release.
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Canine Fakhru becomes Shatru in Super Kool


The censorboard has cleared Ekta Kapoor’s new sex comdy with an ‘A’ certificate with 8-9 cuts.

Wonder how our Shatrughan Sinha would react to this. But the dog in Kya Super Kool Hain Hum has been rechristened Shatru instead of Fakhru, at the censorboard’s behest. It may seem super-cool to the makers of Kya Super Kool Hain Hum (KSKHH) to name the canine in the film Fakhruddin or Fakhru, which happens to be the name of the former president of India.

The censors disagree.

The Censor Board Of Film Certification (CBFS) has made it explicitly clear that any aspersion or slur or any caste community creed or individual would not be tolerated in the name of humour and comedy.

KSKHH has been ordered to change the canine’s name. The film has also been asked to change some other offensive dialogues before being accorded an ‘Adult’ certificate.

Says the CFBC’s Regional Officer Mumbai J. P. Singh, “They’ve changed the dog’s name from Fakhru to Shatru. Fakhru was not acceptable. ”

Elaborates J P Singh, “We cannot have puns that could offend any community or individual. For example in Kya Super Kool Hain Hum someone enters the venue of a party looks around and quips, ‘Saare Dandekar hain koi Holekar nahin. ’ Sorry, not allowed. Dadekar and Holekar are respected names. ”

KSKHH has also been asked to get rid of the word ‘achhoot’ (untouchable)n being enunciated to sound like ‘a-choot’.

Quips J. P. Singh, “The jokes are of the kind we’ve heard when we were in college. The film is carpeted with puns. We’ve only cut those that hurt any community or people. The word ‘Ram’ has also been. All the cuts are verbal. Visually we’ve blurred alcohol brands, etc. ”
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Monday, July 16, 2012

Teri shirt da... wasn't for our film: Ekta Kapoor


The song "Teri shirt da main button..." from the film "Kyaa Super Kool Hain Hum" could have been a part of an Akshay Kumar movie, had producer Ekta Kapoor not heard it in Meet Brothers' studio before.

"That song was not supposed to be in our film. We happened to be in Manmeet and Harmeet's studio, and they were casually telling me that 'There's a song we have, but it won't fit your story.'

They said 'Akshay paaji might have liked this song and wants to keep it.' But I said 'Sunaa toh do (at least make me hear it)'. I heard the song, locked them up, booked it and then left," Ekta said.

The song has become very popular, and Ekta has popularised it further by playing it on her various TV shows.
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Friday, July 13, 2012

Now Bollywood floats Adult, uncut version online

Bollywood is perhaps in its boldest phase ever, but the censor board often plays a spoilsport. To combat that, filmmakers have found another way to present unedited adult content - they are floating trailers and songs on online medium. 

Filmmakers are determined to make their content go viral on internet. 

When the trailer of Ekta Kapoor's forthcoming sex comedy "Kyaa Super Kool Hain Hum" was allowed in theatres and TV only after suggested cuts by the censor board, the filmmaker kept the uncut version for online viewers.

An upset Ekta decided to play around the law. First, she rushed to the capital to show "Kyaa Super Kool Hain Hum" promos to media when her uncut trailer couldn't make it to the theatres with the release of "Bol Bachchan".

"We have a sanitised, boring promo in the theatre for the ones who will be seeing 'Bol Bachchan'. But I want to show the real promo to everyone, so that's going online! I will create as much buzz as I can for the film because I can't fight the law, I can work around it," Ekta told.

"I'd rather have the audience decide whether the promo of my film is vulgar or funny and naughty. Luckily, the response is positive online," she added.

When the uncensored promo of the film was released on YouTube, it was a hit and has so far got over 522,500 hits on YouTube. 

Pooja Bhatt decided to promote "Jism 2" songs with adult content on internet, rather than opting for the tedious job of snipping out so-called objectionable scenes from her film. 

With "Jism 2", Pooja is introducing Indo-Canadian porn star Sunny Leone in her scintillating and sizzling avatar to the Indian film industry. 

The director has shot six songs for the film, but she has chosen to showcase only three songs with asexual content on TV. The rest have gone online - "a more than worthy competitor of TV," said Pooja recently. 

It is a conscious decision she had to make. 

"We have six songs in 'Jism 2'. Only three cater to a universal audience without losing their essence. The other three cannot be made to seem asexual! Hence, we will only submit to the censor board and plug on TV those songs of 'Jism 2' what we feel is appropriate for a family audience," Pooja wrote on her Twitter page.
The actress-turned-director is happy that viewers get a chance to choose what to watch without a "roadblock" by the censor board. 

"The three 'Jism 2' songs that cater to the average thinking, discerning, passionate, ADULTS may be viewed freely and by CHOICE across the internet.

"This is the FIRST time a mainstream film has chosen the internet and social media as a more than worthy competitor to television," Pooja said, adding it's "a brand new, sane and fair way forward for all!"

The two ladies have started a new trend that many would follow!
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Thursday, July 12, 2012

For TV, Balaji sends revised version of The Dirty Picture


The content of Viday Balan starrer "The Dirty Picture" has been revised to ensure it is suitable to be broadcast on television channels.

"A revised U/A has been submitted to the channel, " Tanuj Garg, CEO Balaji Motion Pictures, told.

The voluntary deletion carried out by the filmmakers are in addition to the 59 cuts that had been made earlier in the film when it was given U/A rating by the Censor Board.

"The Dity Picture", unofficial biopic on late southern actress Silk Smitha, was to be premiered on Sony TV on April 22.

However, the screening was banned by the Information and Broadcasting ministry saying that the Censor Board felt that even the UA certificate given to the movie after several cuts meant that parental guidance was a must.

We tried to get in touch with Censor Board spokeperson, but he was not available for comment.
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Wednesday, July 11, 2012

Kyaa Super Kool Hain Hum not for high-brows: Ekta


Unapologetic about her forthcoming production "Kyaa Super Kool Hain Hum", Ekta Kapoor says that people with "pristine sensibilities" should stay away from it.

"I am not going to give any justification to anyone. Those who don't like it, sorry, but if you like it, we love you. It took us seven years to gather the guts to make 'Kyaa Super Kool Hain Hum', " the 37-year-old said while promoting the film at a radio station.

"We are not bothered about anyone. Yes, I do worry about going to jail or being killed, otherwise nothing, " she added.

"Kyaa Super Kool Hain Hum" is a sequel to Ekta's 2005 film "Kyaa Kool Hai Hum".

Ekta has a set target audience in mind for her film that hits theatres July 27 and cautions others against watching it.

"If you are a fuddy-duddy and have very pristine sensibilities, please don't watch it because it's not for you. It's for the masses, for youngsters. It's actually for those who loved part one and enjoyed that mad humour. It's not for the high-brows, the tight-asses. If you are one of those, please don't come, " said Ekta who turned to film production with "Kyo Kii... Main Jhuth Nahin Bolta" in 2001.

On whether the Indian audience was going to lap up a film like "Kyaa Super Kool Hain Hum", Ekta said: "It's an adult-comedy. We had a 'Delhi Belly' last year. It clearly shows India has got a sense of humour now. We are OK with adult jokes because we crack them in our everyday lives. It would not go down the cheap road."

The film stars Riteish Deshmukh and Tusshar Kapoor in the lead while Neha Sharma and Sarah Jane Dias play the female leads.
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Monday, July 9, 2012

Small screen apes big; creativity down the tube


Where has all the creativity gone, wonder television viewers who find that an increasing number of soaps have annoyingly familiar stories, taken from one Bollywood blockbuster or the other.

From "Kya Hua Tera Vaada" to "Hitler Didi", many serials are taking a cue from the movies, whipping up storylines and adding some small screen flavour to keep the track going for as long as possible.

The twists and turns in "Kya Hua Tera Vaada" are akin to Salman Khan's "Biwi No. 1"; the latest track in "Main Lakshmi Tere Aangan Ki" reminds viewers of the wife selling the husband in the Anil Kapoor-Sridevi starrer "Judaai".

If in the 1997 "Judaai" Sridevi sells her husband to Urmila Matondkar to become rich, in "Main Lakshmi...", the protagonist Lakshmi sells her husband Arjun to his ex-flame Soumya to bail her in-laws out from a financial crunch.

In Ekta Kapoor's "Kya Hua Tera Vaada" about an extra marital affair, Pradeep (Pawan Shankar) decides to move in with his ex-flame Anushka (Mouli Ganguly) and divorce his wife Mona (Mona Singh). The way Mona is handling the situation bears uncanny resemblance to how the wronged wife (Karisma Kapoor) reacted in "Biwi No. 1".

"As a writer, when we keep writing stories and there are times when it comes to a point 'now what?' Then producers and writers take the decision that such a story can be incorporated and we tend to experiment with the storyline, " said writer Rajesh Joshi, who has penned shows like "Kyunki Saas Bhi Kabhi Bahu Thi", "Kkusum" and "Pavitra Rishta".

"Though it might prove to be a TRP safety measure to some extent, one isn't sure how prominent will it be. The success depends upon the popularity of the show and its characters and how we incorporate it (new storyline) in the script, " he added.

Mona admitted that the story of "Kya Hua..." and ""Biwi No. 1"were similar but said the treatment was different.

"To a certain extent I agree because the man did have an extra-marital affair and there was infidelity (in the film). But that was a three-hour movie and it got over, but this is a serial and it will last for one or two years at least."

The story of Life Ok's show "Dil Se Di Dua... Saubhagyavati Bhava" is close to "Daraar", which starred Juhi Chawla, Arbaaz Khan and Rishi Kapoor. In the serial, Karanvir Bohra plays the over-possessive and violent husband, Harshad Chopra is the saviour and Sriti Jha is the distressed wife.

Zee TV's "Hitler Didi" recently wrapped up a track, which was loosely based on the film "Khosla Ka Ghosla", where the protagonist Indira's father sells the family home to a builder without telling his family. And how she fools the builder to get the house back. The serial has lots of incidents similar to the hit film.

The trailers of the forthcoming "Rab Se Sohna Isshq", to be aired on the same channel, shows a guy trying to reunite with his newly wed wife with her lover, pretty much like Ajay Devgn wooing Aishwarya Rai in "Hum Dil De Chuke Sanam".

If that is not enough, news is that TV czarina Ekta Kapoor is planning to make a show based on Shah Rukh Khan-Kajol starrer blockbuster movie "Dilwale Dulhania Le Jayenge".

She is even planning to bring the epic romance of "Jodhaa-Akbar" on the tube.

There is therefore no fixed time to end a show and to keep the story going, makers have to introduce new tracks, says director Ravindra Gautam.

"In a film, you tell a story in three hours and wrap it up, but in television shows you don't know for how long would the show go on? How many tracks can you incorporate?

"There are very few combinations when it comes to making a TV show. The volume of television is much more than films. There are times when the stories go out of stream and then you think of different tracks."
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Saturday, July 7, 2012

Ekta Kapoor not miffed with me: Anurag Kashyap


Filmmaker Anurag Kashyap denies Ekta Kapoor is upset with him as his "Gangs Of Wasseypur - Part I" released without any censorship issues, while she has had to face a roadblock with the trailer of her sex comedy "Kya Super Kool Hain Hum".

Known for being straightforward, Kashyap rubbished the runours saying Ekta called him and told that she "loved my film".

"She would have said it (she's upset with me) in a different context. It got interpreted as something (else). I cannot believe that she is miffed at me," he added.

Few scenes from the theatrical trailer of Ekta's sex comedy have been snipped. The uncut trailer would thus only feature online.
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Thursday, July 5, 2012

Super Kool encounter: Ekta Kapoor meets L K Advani


On a recent Mumbai-Delhi sector on a private carrier, Ekta Kapoor, travelling with a companion, had BJP Leader L.K. Advani as her co-passenger. Ekta was Delhi-bound to promote her forthcoming comedy and also visit Fatehpur Sikri to seek blessings for the release.

Once airborne, Ekta's companion, who knew Advani, went up to the famous politician and introduced Ekta to him. The three are believed to have had a brief conversation at the end of which the leader was presented a CD of 'Kyaa Super Kool Hain Hum'.

He smiled as he saw the naughty creative on the CD cover and wished the team all the best for the film's release!
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Wednesday, July 4, 2012

Ekta: 'Kyaa Kool Hai Hum' series is Bollywood's answer to 'American Pie' series


Ekta: `Kyaa Kool Hai Hum` series is Bollywood`s answer to `American Pie` series
She describes "Kyaa Kool Hai Hum" series as Bollywood's answer to "American Pie" series. But Ekta Kapoor is miffed that the censor board has snipped three scenes from the theatrical trailer of "Kyaa Super Kool Hain Hum". She blames it to existing prejudices in the Hindi film industry.

Anurag Kashyap's "Gangs Of Wasseypur" had coarse and crass language too, but it released without cuts. So what is the hullabaloo around "Kyaa Super Kool Hain Hum"?

She replied saying, "There's a big difference here. That's Anurag Kashyap - you know how it is. Everything that Balaji (Motion Pictures) does or any mainstream filmmaker does, will always be considered to be cheap and crass." 

"If Dibakar (Banerjee) would have made this film, it would have a totally different effect. So we always suffer prejudices in Bollywood, and we just fight constantly, " she added. 

The 37-year-old is upset that the censors are not letting the movie's original promos reach the theatres, but she doesn't blame them for double standards either.

"We never had issues in the film's first part. I think our society was so much cooler at that time. Now suddenly everyone raises a question, everyone asks 15 questions. So we have a sanitised, boring promo in the theatre for the ones who will be seeing 'Bol Bachchan', " said Ekta who was in town to show the uncut version of the trailer.

"A-rating programming is allowed on TV after 11 p.m., then also we are not allowed to show anything. There is so much prohibition in society for everything and because anyone can raise a question. Everyone is so scared. I don't blame the censors. They are under so much pressure. People are ready to file a PIL (public interest litigations) against everything... it's really curbing the creativity." 

"I thought the first part of my series in 2005 would have to face all this. We are in 2012, for god's sake! It really seems like the world is coming to an end, " she quipped.

But she points out the biggest challenge is that "any kind of double meaning in Hindi sounds crass". 

"Very strong research once said that the real problem with our language is that it is so restrictive. The American language has extended itself to slangs and made itself more colloquial, " Ekta observed.

"Hindi has not taken any such extension because of which there has been stagnation in the language. So it is much tougher to write a Hindi comedy with double meaning because we didn't want to go crass, " added the filmmaker, who has produced films like "Love Sex Aur Dhokha", "Ragini MMS" and "The Dirty Picture".

However, she believes the Sachin Yardi-directed movie, releasing July 27, has adult humour in measured amount. 

"We wanted to go funny with adult humour. Some portions could probably hurt some sensibilities. But on the whole, the film has tried to keep its humour funny without being offensive, " she said.

Cracking jokes in Hindi is an uphill task "because they sound worse than they sound in English, " said Ekta. 

" 'Delhi Belly' was made in English because they clearly realised the power of that language in making things sound much better than they are.

"For us, it has been a struggle to make Hindi a language where double meaning doesn't go into becoming another lowest common denominator and this just turns out to be another film, " said the filmmaker. 

She has brought her brother Tusshar Kapoor and actor Riteish Deshmukh together after seven years for the franchise, which hits the screens July 27.
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No dearth of promotional platforms for Ekta


TV tsarina Ekta Kapoor is unable to show the uncut trailer of her next production "Kyaa Super Kool Hain Hum" in theatres, but she says she will fill her ongoing TV shows with songs from the film to boost the movie promotions.

The song "Teri shirt da button..." was spun into a recent episode of "Bade Achhe Lagte Hain".

"Wait and watch... all the 'Bade Achhe...' and 'Pavitra Rishta' will be filled with the songs of this film. I am going to put the songs on all my shows, " Ekta said.

The theatrical trailer of "Kyaa Super Kool Hain Hum" will release in halls with the movie "Bol Bachchan". But it has been allowed after three cuts suggested by the censor board.
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Tuesday, July 3, 2012

Did Kareena and Ekta have a fall-out over Emraan Haashmi?

Did Kareena and Ekta have a fall-out over Emraan Haashmi?
After Bebo's recent dismissal of her Emraan Hashmi production, sources indicate that close buddies Ekta Kapoor may not be feeling too kindly about Kareena anymore


Close pals Ekta Kapoor and Kareena Kapoor may not on the best of terms these days. It all started when Bebo was supposed to do the sequel of Once Upon A Time In Mumbaai that Ekta is producing. 

But the actress reportedly walked out at the last moment and had to be replaced by Sonakshi Sinha. Now, apparently Ekta is not happy with Bebo’s antics.

A source informs, “Ekta was not happy with the fact that Kareena opted out at the last minute. However, Ekta who is also doing a co-production with Karan Johar, to be directed by Akshay Roy and stars Emraan Hashmi really wanted Bebo to sign this film.


Apparently, Kareena did not even hear the script. Ekta was very unhappy about it and has been telling people that she will never work with her in the future.”


The source adds, “A couple of days back, Ekta also had a funny status message on her phone, which could indicate: Damaged Psycho + Dumb Bimbo = Heroine (we wonder if she was referring to Bebo’s next release). This clearly shows that she is not very happy with Bebo.” 

When we contacted Kareena Kapoor, she rubbished the news. Ekta however chose not to reply to our SMS.
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