Shah Rukh finds a place at New York Madame Tussauds

Bollywood superstar Shah Rukh Khan has found a pride of place among the wax figures of the famous at the famed Madame Tussauds wax attraction at the Times Square here.

The 45-year-old star's wax figure was unveiled Thursday amid a colourful performance by Bollywood Axion dance troupe that dancing to the soundtrack from his latest film "My Name Is Khan", one of the highest-grossing Bollywood titles released in the US. The actor already has a statue at Tussauds Los Angeles branch.

His latest wax figure in New York placed in front of a replica of the Taj Mahal, is dressed in a sleek black suit and white button down shirt.

The actor known as 'King Khan' is the latest addition to Madame Tussauds brightly-colored, fully-interactive 'Bollywood Zone,' which allows guests to feel as though they are on a Bollywood film set.

Khan stands in a small room on the 9th floor and is the second waxwork to enter the Bollywood Zone at the Madame Tussauds in New York after Amitabh Bachchan was introduced last year.

In the room next to where Khan was unveiled, there is an exhibition of presidents of the United States and world leaders, which include Mahatma Gandhi, Fidel Castro, Helen Keller, Martin Luther King Jr., Yasser Arafat and Napoleon.

The unveiling of Khan's wax figure coincided with the DVD release of the award-winning actor's latest film "My Name Is Khan", which is now available in stores for the suggested retail price of $27.98 in the US and $43.48 in Canada.

Described by US media as "A potent, energetic heart-tugger" (Los Angeles Times) and "an affecting fairy tale about the perils of goodness" (New York Times), the film relates the story of an Indian man with a unique way of looking at the world.

The protagonist Rizwan (Shah Rukh) moves to San Francisco and meets a vivacious single mother named Mandira (Kajol). They form a special bond and fall in love against all odds, but fate and tragedy conspire to tear them apart. Just when it appears as though all hope is lost, Rizwan embarks on a remarkable journey across America to win back the love of his life.

Timed to India's Independence Day, the DVD showcases the changing face of Bollywood, the enamouring on-screen partnership of Shah Rukh Khan and Kajol, behind-the-scenes featurettes about the story, music from the film and more.

The celebrated Bollywood actor, producer and television host, Khan has starred in more than 50 films throughout his career. The star was also named one of Newsweek's '50 Most Powerful People in the World' in 2008 and has a fan following numbering in the billions.