South Korean consumer durables firm Samsung today said it has roped in Bollywood actress Priyanka Chopra as brand ambassador for its home appliance products. The company said this is the first time it has signed on a brand ambassador for home appliances. Samsung already has actor Aamir Khan endorsing its mobile phones."Priyanka Chopra will spearhead our advertising campaign for the new top loading washing machine range this festival season. Going forward, we will be associating with her for other home appliance products as well,"Samsung India Deputy Managing Director Ravinder Zutshi said in a statement. Besides, the company is also looking at increasing its share to 27 per cent in the estimated 3.1 million washing machine market by the end of this year. "We are introducing a range of fully automated washing machines keeping in mind the festive season. At present we enjoy a market share of 21.5 per cent in the overall washing machine market," a company official said.
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