And now, as he gears up to promote his forthcoming film Ready, Salman once again wants to go all to hype the pre-release popularity. However, more than the tradition of promoting a film before its release, there are some other aspects that have forced Khan to take special interest in the activities.
An industry source revealed, "Salman has been taking special interest in the promotional plans for Ready and he has strong reasons for doing so. For one, he and Asin starred together in London Dreams but their jodi couldn't become a hit with the audience. Therefore, Salman is worried and is trying his best that Ready doesn't meet the same fate.
"Secondly, director Anees Bazmee's last film No Problem bombed at the box office and same happened with production house T-Series' Patiala House. After tasting super success with Dabangg last year, Salman is in no mood for a defeat and so the special interest," said the source. Certainly, Salman's all ready to promote Ready. Only time will tell what unique promotional ways he comes up with.
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