Kartik Tiwari can be seen prominently in the video along with the crew on the sets of Kaanchi. The "Harlem Shake" is when one person dances at a reserved manner while everyone is minding their own business then about 15 seconds into the song, the bass drops and everything changes. In most videos, the camera cuts and all of a sudden everyone is dancing out of control.
Kaanchi is an upcoming Bollywood musical thriller directed by Subhash Ghai, releasing on 15th August 2013. Ismail Darbar & Salim Suleman have contributed to the tunes of the film. The film also stars Rishi Kapoor and Mithin Chakraborty.