Kellogg India has appointed Bollywood actor and former Miss Universe Lara Dutta as the brand ambassador for its breakfast cereal brand Special K.Kellogg's Special K is aimed at weight- and fitness-conscious women and offers them a weight management plan. It is a crunchy and convenient breakfast option made from honey-coated flakes of wheat and is 98 percent fat-free. Special K provides protein and fibre and is fortified with vitamins to meet the nutritional needs of Indian women.
Sangeeta Pendurkar, MD, Kellogg India, says, “We are delighted to have Lara on board as the brand ambassador for Special K. We feel she personifies the Special K woman to the T. The Special K woman is feminine, positive, and loves the confidence that comes from the weight that she believes is right for her. Special K has been specially developed keeping in mind the functional, emotional and motivational support that women need to start and continue on the path of weight management.”
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