Online shopping portal Yebhi.com has tied up with Karan Johar's Dharma Productions to bring the movie's merchandise closer to the people.
The movie, directed by Johar, will introduce three newcomers - Varun Dhawan, Alia Bhatt and Siddharth Malhotra - when it releases Oct 19.
Their fashionable wardrobe in the movie is expected to be a trendsetter, especially for college goers.
"Student of the Year' is the story of the highly competitive, smart and fashionable youths of the country. We believe it is an ideal alliance to help our fans get the look of the movie, through the neo modern shopping medium, " a Dharma Productions' spokesperson said in statement.
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